PreviewLabs

In addition to our work in prototyping, we develop playable ads for Activision Blizzard Media, one of the biggest game publishers worldwide. These are small gaming experiences that momentarily break up the gameplay of their mobile games. Through their Activision Blizzard Media brand, they insert these playable ads in their mobile games like Candy Crush. To promote this side of their business, they have launched a landing page on their website that features playable ads made by PreviewLabs.

According to Activision Blizzard Media, playable ads drive higher engagement by letting users experience the core gameplay before downloading the app. This interactive approach offers immediate value and builds user trust, which often translates into higher-quality installs and better retention. These ads offer “hands-on experiences” that users genuinely enjoy, resulting in a strong connection between brand and audience right from the first touchpoint.

They state that the big advantage of playable ads is the way they deliver measurable performance. They are not just eye-catching; they are also effective in driving action. With built-in call-to-actions and a gameplay flow that keeps the player immersed, they consistently outperform traditional banners and video ads in terms of conversion rates. On top of that, they provide detailed analytics, which help brands optimize user acquisition strategies over time.

These advantages make playable ads an ideal solution for game developers and publishers looking to increase user acquisition with a format that’s fun, frictionless, and data-rich.

You can have a look at the work we do with Activision Blizzard Media on the landing page. If you are looking for a partner to help build playable ads for your business, feel free to reach out if you are interested in working with our experienced team of developers.